At Noserider, we design surfwear that blends style, function, and sustainability, inspired by the women who surf with us. The brand was born from a simple need: high-performance surf suits that offer both security and style, made with a deep respect for nature and community. In 2022, founder and designer Emma Bukowski launched the first collection, surfwear made for real women who surf, from their first wave to the ones they have been working toward for years.

"I design every piece myself, and the inspiration almost never comes from surf. I travel all over the world to surf, but it's the places I remember, the cities and towns and villages, the architecture, the textiles, the way colors and patterns work together somewhere I've never been. Then it has to work in the water. To me that's not a constraint, there's a real elegance in something built to perform."

- Emma, Founder & Designer

 

Noserider began with a simple idea: surfwear that performs as beautifully as it looks. Emma was frustrated by surf suits that could not keep up, suits that shifted, rode up, or quit halfway through a session, so she sketched her own, built for support, coverage, and a fit that stays put. She soon found she was not the only one who wanted better. Four years and many collections later, she still designs every piece herself, and that first idea has grown into a full line worn by women surfing all over the world.

Sustainability with Purpose

Function and sustainability go hand in hand. Every Noserider piece is ethically handmade in Bali from GRS-certified recycled fabric, with a recycled Italian lining built to hold up to salt, sun, and real surf. We work in small production runs with fair wages and high standards, and we use sustainable materials wherever we can, without compromising the quality, durability, or function of the design.

A Brand Rooted in Surf Lifestyle

Noserider is a reflection of the life Emma built around surfing. She grew up far from the ocean, imagining a life where she could surf every day and make something of her own, and she made it real in Bali, where Noserider launched its first collection alongside a close surf community. The brand still runs on that community today, and our suits are worn by women surfing all over the world.

Why Noserider?

  • Surf Suits That Stay On. Every piece is built to perform, no matter the conditions. Whether you are paddling for your first wave or chasing the ones you have been working toward for years, Noserider is designed to support you.
  • Tested by Surfers. Every suit is designed and tested by Emma to meet the demands of real surf, from the fit to the fabric.
  • Made to Last. Real coverage, UPF 50+ protection, and recycled fabric chosen to hold its shape through salt, sun, and full sessions.

Join the Club

Noserider is for women who want to spend more time in the water and feel good doing it, whether you are buying your first surf suit or your fifth. In August 2023 we opened our first surf shop in Bali, and today you will find our flagship in Pererenan, open daily. If you are nearby, come try a suit on and say hi.

Want the full story? Read how Noserider started and where it is now, or browse the latest New Arrivals.