At Noserider, we design surfwear that blends style, function, and sustainability, inspired by the spirit of the women who surf with us. Born from a need for high-performance surf suits that offer both security and style, Noserider was created with a deep respect for nature and community. In 2022, founder and designer Emma Bukowski launched the brand: a collection of surfwear made for real women, at every stage of their surfing journey.
"I designed the first few pieces so that I personally had items I felt confident and comfortable surfing in - which meant something that would stay on while I was still learning how to surf." - Emma
Noserider began with a simple idea: to design surfwear that performs as beautifully as it looks. Founder Emma Bukowski started surfing later in life and quickly realized that the right gear can make or break your experience in the waves. Frustrated by surfwear that couldn’t keep up, she sketched her first designs for a suit that offered support, style, and security.
After testing her prototypes, Emma discovered she wasn’t the only one who needed better surfwear. What began as a personal project grew into Noserider Surf Club—a brand that delivers surf suits designed by surfers, for surfers.
Sustainability with Purpose
Functionality and sustainability go hand in hand. At Noserider, we’re committed to reducing our environmental impact while delivering high-performance surfwear:
- Eco-Conscious Practices: From using regenerated nylon to compostable packaging, we prioritize sustainable choices.
- Ethical Manufacturing: Our suits are made with fair wages and high standards, reflecting our deep respect for the local community.
- Reducing Waste: By focusing on small production runs and made-to-order practices, we minimize waste and overproduction.
At Noserider, we are committed to making thoughtful choices and continuously reevaluating our practices to find ways to become more ecologically and socially responsible. While we prioritize using sustainable materials whenever possible, we balance this with ensuring the quality, durability, and functionality of our designs remain uncompromised.
A Brand Rooted in Surf Lifestyle
Noserider isn’t just a swimwear brand—it’s a reflection of the surf lifestyle Emma always dreamed of. Growing up far from the ocean, she imagined a life where she could surf every day, connect with like-minded people, and create something meaningful. That dream became a reality in Bali, where Noserider launched its first collection alongside a supportive surf retreat community.
Today, Noserider continues to bring surfers together, offering more than just functional surfwear—a sense of belonging and empowerment in and out of the water.
Why Noserider?
- Surf Suits That Stay On: Our core promise is that every piece will perform, no matter the conditions. Whether you’re a beginner paddling for your first wave or an experienced surfer chasing barrels, Noserider designs are made to support you.
- Tested by Surfers: Each suit is designed and tested by Emma herself to ensure it meets the demands of real surfing. From the fit to the fabric, every element is crafted with intention.
- Community Spirit: Surfing is an individual sport, but it’s the community that makes it special. At Noserider, we celebrate the connections formed in the lineup and beyond.
Join the Club
Noserider Surf Club is about more than just surfwear—it’s about chasing dreams, riding waves, and feeling confident in every aspect of your life. Whether you’re carving your path on a new surfboard or building connections with fellow surfers, Noserider is here to keep you secure and inspired.
In August 2023, we opened our very own surf shop in Canggu, Bali!
